How to Organically Boost Website Traffic
There is an art to organically increasing your website traffic. Fortunately, it’s less like spending years sculpting a priceless masterpiece, and more like spending a rainy afternoon doing Paint By Numbers with your friend’s kid.
It’s easy to create something great. All you need is a little guidance in the right direction.
That’s why we’ve written this handy dandy list of 6 Ways to Boost Website Traffic Organically. Let’s jump right in, shall we?
1. Blog regularly.
Do so, but remember the golden rule – always choose quality over quantity. Don’t just blog for the sake of blogging. Share content that is relevant to your target audience and full of valuable, accurate, and current information. If writing isn’t your thing or you just don’t have time, consider outsourcing (of course, this is where it no longer qualifies as free).
2. Maximize SEO strategies.
Create keyword-rich titles and content. Think of what your target audience would search for on Google and use those search terms to your advantage. For example; someone who is searching for ways to boost website traffic organically might stumble across this blog which happens to be entitled 6 Ways to Boost Website Traffic Organically.
Don’t forget to optimize your images, too. Use those keywords in your image titles, descriptions, and alt text.
3. Nail your page URLs and meta descriptions.
Let’s face it, keywords are called keywords for a reason. Put those suckers everywhere you can. Our favourite tool for WordPress SEO is Yoast!
Realistically, this could also apply to life circumstances. Our favourite keywords and most commonly-used search terms include “wine”, “tacos”, and “cat videos”, and the more we hear them, the happier we are. #lifehack
4. Use inbound and outbound links.
Google likes link-sharing and sees it as a form of building trust. Not just any links, though – they have to link to and from quality sources.
Outbound links point to sources outside of your blog. This could mean linking to another one of your own blog posts or pages, or linking to another source, like how we often reference content from Hootsuite or Later.
Inbound links work in reverse; a reputable source has to link back to your site. Unfortunately, you have less control over these, as it’s up to the site owner whether or not to link to you. If you happen to know someone in charge of blogging at a successful organization, it might be a good idea to buy them lunch at their favourite restaurant (disclaimer: we do not in any way support bribery).
5. Take advantage of social media.
Don’t forget to share your blogs to Facebook, LinkedIn, Instagram, or whatever your platform of choice (but use each platform wisely). Not only is this a great way to drive traffic to your site, but it doubles as a chance to grow your social following.
6. Track your results.
Last but definitely not least comes the money-maker.
All of the above tips are great, but your long-term success is going to come from tracking your performance and analyzing user habits. Take note of things like which posts performed best, what kind of demographic patterns do you see in your viewers, which little tweaks made a big difference to your performance.
From this data, you can build a strategy of carefully-cultivated content that is your ticket to boosting your website traffic organically.
Have questions or suggestions? We’d love to hear what you think. Leave a comment below or send us a message!